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the demise of the twinkie makers

howdiekat Posts: 1,345 Joined: 2003/05/22	2004/09/26, 02:49 AM i found this article while i was editing stories at work tonight. the low-carb craze has pushed the makers of the twinkie into bankruptcy. don't belive me? read on... KANSAS CITY, MO. - Interstate Bakeries, the purveyor of lunchbox staples Wonder Bread and Twinkies, filed for bankruptcy protection Wednesday, felled by the combination of a more health-conscious public and smothering operational costs. The nation's largest wholesale baker filed for Chapter 11 reorganization and installed new management, saying it intended to survive. The company said it would continue operating its bakeries, stores and distribution centers. Tony Alvarez, the head of turnaround firm Alvarez & Marsal and the baker's new chief executive, said "it's very rare in this country that anyone goes through Chapter 11 and is layoff-free." For more than a year, Interstate Bakeries has struggled with declining sales of its bread and sweet goods products, a drop the company and analysts blame on popular high-protein, low-carb diets. Thomas Morabito, a food analyst at Longbow Research in Cleveland, said the company was hurt by what he called a "lack of innovation" in responding to the low-carb market; it didn't release alow-carb product until February. He said the diet trend, combined with the company's high debt and large overhead costs, led to the filing. Interstate Bakeries and its subsidiaries employ 32,000 people at 54 bakeries and 2,200 distribution centers and outlet stores. While the company's future was unclear Wednesday, analysts said its famous brands — Hostess, Wonder, Baker's Inn and Home Pride — are unlikely to disappear. -------------- i wish you ill, ice-t. margarine is a liar who announces, "i am butter!"
fsdsk Posts: 959 Joined: 2003/11/30	2004/09/26, 07:15 AM You may be happy to know that Krispy Kreme is doing poorly as well.
phimugirl1 Posts: 267 Joined: 2004/06/22	2004/09/26, 08:03 AM No, not KK too!!!
Pritchard Posts: 1,212 Joined: 2004/03/02	2004/09/26, 09:27 AM tradgedy! ive never had either, and thast probably a good thing since i read a thing on twinkies before. i wonder if the companies doing bad would correlate in a change in obesity rates. -------------- guns dont kill people, rappers do call the police, woo woo woo. stay dumb, you know it makes no sense. This site is best viewed on a monitor connected to a computer. comment in my damn profile already. A.D.F.
Carivan Posts: 8,542 Joined: 2002/01/20	2004/09/26, 11:52 AM Imagine, they don't even sell Twinkies up here, but it was in our business section of Thursday's paper. There is a big change for the bakery industry. Even commercial bakeries are trying to fill in for slumping sales on "white bread". Who ever thought we would get smart and avoid it! -------------- "A will finds a way, failure is not an option" Ivan carivan@freetrainers.com Montreal Canada
phimugirl1 Posts: 267 Joined: 2004/06/22	2004/09/26, 03:15 PM GREAT!! Next, it will be birthday cakes will be hard to come by (bakery sytle). If I were Betty Crocker, it wouldn't be a tragedy!! LOL
ursusarktos Posts: 346 Joined: 2004/01/18	2004/09/27, 12:43 AM I heard somewhere that twinkies have a shelf life of 20+ years. You could buy a bunch and set them aside for your offspring to pass them on from generation to generation. If you really wanted, you could stockpile and store them in your nuclear bunker or something. Then again nuking them would probably cause them no harm and perhaps make them tastier. Ivan's right in that us frozen chosen don't get them north of the 49th parallel. We do however have a similar offering by an outfit known as Vachon Bakeries. They look like little bread rolls and taste like foam rubber.
princesslodgey Posts: 1,748 Joined: 2004/02/21	2004/09/27, 10:26 AM I just saw on the news that they're stopping making king size mars bars over here. Result!